From what I see, many people are eager to drive traffic to Facebook or other social media platforms instead of their website. What is the problem with that? Social media should be used to drive traffic to your site, not the other way around. Yes, you want more likes and/or followers but what you really want is a return of investment. In social media ROI would be a new client from your socializing efforts. If not, you are just wasting your time.
Here are 5 ways to get more traffic to your website:
- Become A Blogger -
Call it what you want, a online diary , a journal, a tutorial, a vlog, or as we all come to know it a blog. Blogging has become the foundation of everything going on online. If you are looking into sharing your expertise with people looking for someone in your industry, the most effective way is to blog about it. It is a must for ALL websites, in my opinion. Besides if you haven’t heard search engines, like Google, love blogs.Example – Say you want to show up on google for a Yoga Studio in San Diego, you would then write a post with those keywords in the post. Google labels your site with the amount of keywords repeated in your site and blog. If you have a bunch of articles on Yoga, Google crawls your site and assumes that you are a site about yoga. That is why you should try to stick to the subject you are trying to rank for. There is no better way to get into Google than to have informative posts on a blog.
- Social Search -
A social search engine is one that lists small businesses and allows people to rate and review them such as Craigslist and Yelp. It is similar to a directory, but includes recommendations and user reviews. This is a great way to control your online reputation. What you need to keep in mind is that you can receive both good and bad reviews. Many businesses fear the occasional bad review, the truth is you can’t please every customer, right? You need to have a tactic put together to address the unhappy customers, and try to build reviews from the customers who love you! To drive people to your website, there is a place on your listing where you add a link to your website, and it’s free!
- Social Networks -
How does social media come into the picture? You engage with your customers. You need to stop trying to sell to your facebook and twitter followers, it’s a turn-off. Act as though these people are in front of you. Ask questions to get people talking for example:Say you are a real estate agent, you can ask:
What neighborhood in San Diego is your favorite?
-Once you get a answer, your next post can be of events in the areas they love
-After that, the next post can be on home prices in those areas.
Another example, say you are a restaurant, you can ask:
What is your favorite item on our menu?
-once you get a answer, your next post can be a recipe.
The point in to engage.
By now you all know Facebook but have you tried Twitter, linkedin or the new monster Google Plus? There is a bunch to pick from, but wether you do one or all of them, the point of social networks is just that, to be social. It depends on you what you decide is a better fit. I have tried all of these and I have gotten more business from Twitter than any other form of social media. I just find Twitter forces you to socialize, you can just jump in a conversation and it is much easier to approach and meet people, where as Facebook you need to start conversation and try to get people talking and hope people will find you. Both work well, the key is to be consistent. Once you have likes and a decent following you need to direct your new found friends to your website. You can link to those brilliant, free and informative blog articles on your site for them to read and hopefully you have some kind of opt-in form or email capturing system in place.
*Tip- If you get a persons email- they are interested in what you have to offer! Now you can send them a pitch thru email.
- Video and Sharing Sites -
Youtube – We have all heard Video is the way to go. If you are anything like me I hate to be on video, I even hate my voice! With that said, I got over it. I am now making more and more videos with every day that passes. I have found this to be the easiest way to get on top of google search and it is also the quickest. Stumbleupon – is awesome at sharing interesting, funny and great web findings. You can add your own website and file it under a certain topic. It drives loads of traffic to mine. Flickr is great to share photographs, whether it is personal or business related, and you can also link back to your site. Slideshare, Flickr, Digg. These are all sites you are going to want to check into. You might find some drive more traffic to your site than others. Find the one that works for you.
- A Awesome Flyer
Here is where we get a little old fashioned. Get a eye catching flyer. Flyers have become the most cost effective method of driving traffic to both your website and social media outlets. A postcard gets you pretty far. Many people think that printed material is old fashioned and is no longer done, but they are all wrong! Yes there has been a reduction in printed material but that does not mean it is not as effective as it once was! After all you are still getting stuff in the mail right? Better yet, you can pass out postcards in person and save the postage. Farmers markets, social events, mixers, these are all great locations to get your information out to people. Postcards have been the most effective return on investment for my husband and I, both in new customers and website visits.
You have to start somewhere, just jump in. Spend just a little time each day and be consistent. Build relationships and have fun.